The phone manufacturers according to reports from The Guardian have been in a loss in sales and other logistics for quite some time now; losing over $84m over the last quarter and they project more loss this quarter ending September.
With obviously overwhelming competition from leading smartphone manufacturers, Apple and Samsung, the smartphone makers have set up a committee, which is to be chaired by Timothy Dattels, to look into the possibility of going private instead of outright sale.
As of this moment, the company is worth a little less than $5bn as against it's $84bn worth in 2008.
The company's chief executive is however optimistic about it's new range of smartphones, the Q10 and the Z10.
"We continue to see compelling long-term opportunities for BlackBerry 10, we have exceptional technology that customers are embracing, we have a strong balance sheet and we are pleased with the progress that has been made in our transition",the Blackberry chief executive said.
"As the Special Committee focuses on exploring alternatives, we will be continuing with our strategy of reducing cost, driving efficiency and accelerating the deployment of BES 10, as well as driving adoption of BlackBerry 10 smartphones, launching the multi platform BBM social messaging service, and pursuing mobile computing opportunities by leveraging the secure and reliable BlackBerry Global Data Network." - Thorsten Heins, BlackBerry's president and chief executive.
Source: MobileBurn
Post a Comment